How do you improve the SEO of your website? Follow these suggestions to improve your search engine https://gabrielbertolo.com/ optimization (SEO) and watch your website rise the ranks to the top of search engine results pages (SERPs).
Publish Relevant, Authoritative Content
We believe that on-page SEO is the key to improving search engine success on Google and other search engines. Quality, authoritative, authentic content is the number one driver of your search engine rankings and there is no substitute for great content—this is especially true when doing SEO marketing. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Fine-tune your web writing skills and present yourself as an authority on the topic you are writing about.
Update Your Content Regularly
You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Audit your content on a set schedule (semesterly for example) and make updates as needed. Introduce new sources where appropriate, make additions and modifications, and keep your content fresh for your audience.
Metadata
When designing your website, each page contains a space between the tags to insert metadata, or information about the contents of your page. If you have a CMS site originally produced by the UMC web team will have pre-populated this data for you. However, it is important for you to review and update metadata as your site changes over time.
Have a link-worthy site
A webpage which is content-rich, authoritative, unbiased, and helps visitors learn more about what they are interested in is most likely to attract links from other websites, which improves your search engine optimization.
Improve your authority and credibility by adding relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to. Always use descriptive links by linking keywords—it not only improves search engine optimization, but also adds value to your readers, including those with disabilities or who are using screen readers
- Optimize for mobile and execute technical SEO
Ensure your website is mobile-responsive and offers a seamless user experience on smartphones and tablets. Remember to optimize images and other media for faster loading on mobile devices. You can test your website’s mobile-friendliness using tools like Google’s Lighthouse testing tool.
Work with a strong web development to implement best practices for technical search engine optimization. This includes providing a fast, seamless user experience that is intuitive and high-performing. Compress images, minimizing HTTP requests, and enabling browser caching. Use a clean and organized URL structure that is easy for both users and search engines to navigate. Implement schema markup to enhance rich snippets and improve the visibility of your content in search results.
Site Title 
Leave a comment